Cruelty Free 101

May The Bunny Be With You

Updated January 11th, 2017

While I may not be cruelty-free in all aspect of my life 100%, I try really hard to be. A good place to start is makeup. If you have a solid collection, wanting to build your collection or no collection at all (it’s okay!) it’s a great place to begin.

Sad fact:

I’ll be listing cruelty-free cosmetic brands below. As well as quick understanding between Leaping Bunny certification versus PETAThis includes both drugstore/affordable brands not necessarily found there, and higher end brands.

Hint: if you don’t see a brand, it’s not cruelty-free 😉

Shall we begin with Leaping Bunny? WE SHALL

  • BellaPierre
  • BH Cosmetics
  • Bite Beauty (Kendo)
  • Burt’s Bees (Clorox)
  • Dose of Colors
  • Jordana
  • Juice Beauty
  • Melt Cosmetics
  • Milani
  • Ofra Cosmetics
  • Paulas Choice
  • The Body Shop
  • Urban Decay (L’oreal)

What is the Leaping Bunny standard you ask? As it is stated on the Leaping Bunny website:

“What is the Leaping Bunny Standard?
The Standard is short for the Corporate Standard of Compassion for Animals, a voluntary pledge that cosmetic, personal care, and/or household product companies make to clear animal testing from all stages of product development. The company’s ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.”   (link to longer version of standards) 

As you read above, it’s a more step by step, and more ‘intensive’ process to prove ultimately the company is indeed cruelty-free. They get certified by doing so yearly, companies get certified upon passing the criteria.

Under “Dr. Bronner’s is certified” Leaping Bunny logo in the dead center! on Dr. Bronners Magic Soap. Amazing cruelty-free body wash by the way! Worth every penny and last you a long time.

Let’s get down with PETA now…

  • Anastasia Beverly Hills
  • Annabelle
  • Ardell
  • Aveda (Estee Lauder)  Test where required by law
  • Bare Escentuals (Shiseido)
  • Beauty Without Cruelty for North America
  • Burt’s Bees (Clorox)
  • Buxom (Shiseido)
  • Chi Chi Cosmetics
  • Ciate
  • Cinema Secrets
  • Circa
  • ColourPop Cosmetics
  • Coola Suncare
  • Cover FX (vegan!)
  • Ecotools (vegan!)
  • E.L.F Cosmetics
  • Flower Beauty
  • Gosh Cosmetics
  • Hourglass
  • IT Cosmetics (L’oreal)
  • J.Cat Beauty
  • Jane Iredale
  • Jane Cosmetics
  • Jesse’s Girl
  • Josie Maran
  • Kat Von D (Kendo)
  • Kiss Products
  • L.A Colors
  • L.A Girl
  • Lush
  • Marc Jacobs Beauty (fragrances sold in China- not CF)
  • NYX Cosmetics (L’oreal)
  • Pacifica
  • Paulas Choice
  • Per-fekt Beauty
  • Physicians Formula
  • Pureology
  • Pur Minerals
  • Real Techniques
  • Shea Moisture
  • Sugar Pill Cosmetics
  • Tarte (Kose)
  • Tatcha
  • The Honest Company
  • Too Faced (Estee Lauder)
  • Trader Joes
  • Trish Mcevoy
  • W3LL People
  • Wet n Wild
  • Whole Foods

Here are some companies not mentioned above on either list who are cruelty-free:

Remember, getting certified is a voluntary thing. Companies can be cruelty-free if they don’t sell in China, don’t test with third parties, or test their  products and ingredients on animals. 

  • Ardency Inn
  • Beautyblender
  • Becca (Estee Lauder)
  • Butter London
  • By Terry
  • Charlotte Tilbury
  • Cargo
  • Catrice
  • Deborah Lipman
  • Essence
  • Eyeko
  • Fiona Stiles
  • Formula X
  • Glossier
  • Hard Candy
  • Illamasqua
  • Koh Gen Do
  • Kylie Cosmetics
  • Luxie Beauty
  • Makeup Geek
  • Makeup Revolution
  • Milk Makeup
  • NARS (Shiseido)
  • Natasha Denona
  • Palladio Beauty
  • Pixi by Petra
  • RMS Beauty
  • Sonia Kashuk (Target)
  • Trust Fund Beauty
  • Zoeva
  • Zoya (vegan!)

But how does a company get PETA certified? The following statements are taken from the PETA website.

“How is a company certified as cruelty-free?

Companies listed either signed PETA’s statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future. For more information on how to join our Beauty Without Bunnies program, please e-mail” (link to their standard)

So, in reality, it’s you ask them, they tell you, but that’s about it. No actual investigation, if you call it that, is really being done on the companies to ensure their statement is truthful.

PETA logo on two cruelty-free brands. Stay tuned for a review on one of these coming soon! xo

Be sure the companies don’t sell their products in China when doing your own research. Because China requires animal testing BY LAW. If a company ever has “by law” in their statement, chances are they are not cruelty-free. Companies like L’oreal have said that they are cruelty-free, however: they’re not cruelty-free. DON’T FALL FOR IT. The L’oreal statement below, read it and weep:


L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. The rare exception allowed is if regulatory authorities demand it for safety or regulatory purposes.”

*Some brand names in the list above may have a company name on it. That is what’s called a partner company that owns them who do test on animals but still remain cruelty-free.*

As I continue my blog in the future I’ll be happy to update this list so it’s a good resource for you all. I hope this is a useful post and can help you rule out the good from the bad. Leave me any further questions or comments you may have below, or my social media!



3 thoughts on “May The Bunny Be With You

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s